I love it when a company goes out of its way to right deceptive practices, especially when profits up against consumer health.
Whole Foods Marketplace Inc. announced that it is raising the bar on organic skin care products, meaning that it will only carry items claiming to be organic that are actually organic and contain organic ingredients.
Back in January, I posted about so-called organic cheater brands and how deceptive labeling is allowed on skin care products because they are not regulated. Thanks to the watchdog group the Organic Consumers Association for bringing this to our attention.
According to the statement, starting next June, Whole Foods will require that its suppliers of personal-care products making organic claims meet the same U.S. Department of Agriculture standards as food does. That means products labeled as “organic” must be made with more than 95% organic ingredients. If the label says the product is made with organic ingredients, it actually must contain at least 70% organic ingredients.
While I wish that the USDA would require “organic” to mean 100% organic, I’m quite pleased that Whole Foods will make it easier for me to trust more of the products on its shelves. Right now, quite frankly, I’ve frequently questioned their personal care product selection after carefully reading the labels and wondered if I were in a Walgreens rather than a health food market.
Maybe Whole Foods will become more like Vitamin Cottage, a smaller health food grocer chain that adheres to much stricter organic standards, and where I always feel much more comfortable when selecting new skin care products.
I count this as a win in the war to reclaim the guarantee that the products we eat and use on our bodies are safe.