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Consumers Can Influence Food Suppliers

You should check out Robyn O’Brien’s post in Shape Magazine on “3 Examples of How Consumers Changed the Food Supply.

robyn o'brienAs a former financial analyst for the food industry, Robyn is in a good position to understand how companies react to consumer demands. She gives a good list as to how consumers and social media influenced three companies to change the ingredients in their products after consumers rose up and demanded it: Starbucks, Burger King, and grocery stores. These companies decided it was in their own best interest to meet the needs of their customers.

When McDonald’s rejected GM potatoes, growers found it was not financially profitable to grow GM potatoes anymore.

Awareness about the unknown risks of Genetically Modified foods is still rising, even as the FBI launches an investigation to fraudulent claims during the “No on Prop 37” campaign.

We can affect change. Knowledge is power.

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