Naturally Savvy published a new e-book: Label Lessons, Your Guide to a Healthy Shopping Cart. Filled with a ton of interesting information, it teaches you how to properly read product labels, and is their gift to you.
I really like the way this e-book is laid out with the familiar product on one page, like General Mills Honey Nut Cheerios, and the cleaner, more natural alternative on the facing page, in this case Barbara’s Classic Honest O’s Honey Nut. For each product featured, the undesirable ingredients are called out. In Honey Nut Cheerios, for example, there are Genetically Modified ingredients, 4 of the first 5 ingredients are sugars, and there are no actual nuts included (only “natural almond flavor,” which may or may not originate from actual almonds).
Naturally Savvy calls out the “Scary Seven” ingredients to avoid as you read labels in the grocery store and choose your food:
- High Fructose Corn Syrup
- Trans fats
- Artificial Flavors
- Artificial Colors
- Artificial Sweeteners
Read the e-book and share it to help raise $10,000 for charity. You can download coupons for all the healthy products in the e-book, and you can win a $1,000 shopping spree at the natural products store of your choice!